HiSO, formerly Hide Society since 1975, is a luxury outerwear brand now led by twin brothers Karl and Mark Matar. With a global presence, they blend fashion and function, reviving classic coats with innovative designs. Acquiring a Toronto facility, HiSO expanded to include luxurious fabrics like cashmere. The 2020 White Label collection targets contemporary luxury, showcasing cutting-edge designs and an edgy streetwear vibe, solidifying HiSO's position in the luxury outerwear industry.
HiSO
